TATA cars

The Tata Sumo is one of the most successful cars made by the leading Indian car manufacturing company Tata Motors. This particular model was so successful that many variants of it have been made of it to cater to different market segments. Tata is known for producing commercial and heavy vehicles for the commercial market and this has been the cause of the company’s fame. But the group had its eyes set on entering the passenger vehicle market for quite some time. With the Tata Sumo experiment receiving overwhelming response in the passenger vehicle market they were further encouraged to continue producing passenger vehicles.

At the time when the Sumo was released into the Indian market there were not many cars like it. Generally the passenger vehicles available in India were of basic utility but the Sumo offered far more luxury to the average passenger. This made the car stand out from others on the road. Similar cars were being imported into the city and the Sumo managed to stand shoulder to shoulder in competition with the foreign manufacturers and span over a fraction of the market. This was supported with the fact that the road networks in India began to be developed and people started to wander on to new routes for which the Tata Sumo was best suited.

The Sumo was targeted at large families who needed a spacious and comfortable ride for everyday commuting. It is no secret that India has a trend of having big families but coupled with the economic progress many of these families could now afford a car like Sumo. Not only does the car give them ample space and luxury but it is also a symbol of class for the owner. By no means was the Tata Sumo restricted to this market segment as the corporate sector, especially the IT establishments took on the Sumo. The car offered them the kind of space which would allow them to transport a large number of employees in on go.

Over time the Tata Sumo became one of the most popular cars in the Indian market with the car actually assuming a cult status. But naturally the Indian market got flooded with competitors of the Sumo which posed a challenge to the car. Nonetheless despite all the competition the Sumo remains amongst the most popular utility vehicles in India. We have seen Tata Motors further capitalize on the popularity of the Sumo by making different versions of the car that were catered to a specific segment of the market.

Tata Motors will unveil the much-awaited crossover vehicle Xover model at the upcoming Delhi Auto Expo that will be held in the month January 2010. Tata Xover Crossover might be priced between Rs 6 to 8 Lakhs and the production model will unleash during the first half of 2010.

Tata Xover Crossover will fight against the popular models like Toyota Innova, Mahindra Xylo and Chevrolet Tavera.
Tata Xover will get three row of seats will get the family friendly luxury vehicle with the refined driving dynamics and visual cues of an activity-oriented sports utility vehicle.
Tata Xover will be positioned with a seven-seater vehicle that will sport a new generation engine, navigation system, ABS and airbags among other fabulous features.
Tata revealed the concept version at the 75th Geneva Motor show in 2005 that was created with wide range design inputs from London based Tata Motors European Technical Centre (TMETC).
Tata Xover will resemble the concept version that was displayed at Geneva; the radical headlamp cluster of the concept could go for a more conventional set.
Seth, however, ruled out a production version of Prima, the concept luxury sedan designed by Pininfarina and showcased by TML at the 79th Geneva Motor Show earlier this year.

Tata is all set to become the major auto player in the world market. From Tata Nano to Land Rover and Jaguar, it has everything it takes to make its presence felt everywhere. India’s largest truck maker is all set to become one of the largest auto makers in the world. 

Now Tata is planning to launch a cross over car in the Indian market. According to the sources, it shall be developing the new vehicle at its Pune plant. It had initially launched a model, Tata Xover, at the Geneva Motor Show in 2005. It showcased a seven-seater vehicle with the new generation engine. At that time, the company had announced that the car would be manufactured for the European markets but there had been no further announcements for the cross-over model.

It is still not clear whether the same model showcased in Geneva would be same that would be manufactured in Pune. In India this vehicle shall be competing with Toyota Innova and GM Chevrolet Tavera and shall possess all features of luxury car combined with features of sports utility vehicle.